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A New Tool In Klout For Business Success
If you are in business, you know how important connections are. They are the lifeblood of your operation. You need suppliers, B to B helpers, and most of all you need customers. You can spend weeks or...
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What Makes a Great Brand?
I love the art and science of branding. Whether it’s designing a new logo or coming up with a new tag-line, branding can be fun. Yet in all the marketing hoopla, what makes a great brand? What makes...
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Creating Your Brand: Backstory
Every brand has a story. Where you came from and the obstacles you overcame are very important. So is the story of your founders, leaders, and front row personalities. As a customer, we want to know...
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Understanding the Branding Process
When people walk in to your place of business, do they know what to do? When web users land on your web page, do they know how to proceed? When people get to your sales page, do they know how to buy...
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The iPad 3: Rumors and Questions
The rumor mill has been very active during the past few months on the specifications of the upcoming Apple iPad 3. While the rumors have been all over the place, the last few days have brought a lot of...
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Temecula: From Small Town to Business Destination
The town of Temecula and the surrounding region has grown exponentially over the past 30 years. What used to be a gas stop on route 395 is now a bustling city of 100,000. The surrounding valley now...
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How to Create a Book from Blog Posts
I’ve been blogging for over 7 years now, and during that time I’ve written hundreds of blog posts on a variety of subjects. Many of my blogger friends have suggested that I compile a non-fiction book...
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Setting Up a Book Launch
Over the last month, I’ve been privileged to be a part of Michael Hyatt’s launch team for his new book, Platform. Through this experience, I have seen the need to plan way ahead when writing a book. If...
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10 Great Blog Headlines That Click!
I can honestly say that nothing endears me to a blog or website like a great headline. You can have the best content, but if the title doesn’t draw me in, I’ll never see it. Here are some of my recent...
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Marketing Tips From a Guy With a Sign
I went to the Fashion Valley Mall in Mission Valley (San Diego) yesterday to go to the new Microsoft Store to check out the new Surface Tablet and Windows 8. As I got off the freeway and headed into...
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The Five R’s
I attended a direct marketing seminar yesterday hosted by the Modern Postcard Company in Carlsbad, CA. During the presentation one of the speakers listed out a marketing mantra that really resonated...
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Build Your Business Presence With In-Depth Articles
The business climate today has become so competitive that it’s truly hard to differentiate yourself from the herd. Everyone is using the web and social media to reach out to potential customers– your...
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Be an Authority, Not an Expert
Over the past few weeks, the kind folks over at Copyblogger were running an essay contest. The rules were simple, in 250 words or less you needed to answer this simple question: Why is Online Authority...
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Designing the Best Fortune Cookie for You
I just finished a fascinating book by Bernadette Jiwa, entitled the Fortune Cookie Principle. In this powerful little tome, the author suggests that in marketing, “It’s not how good you are. It’s how...
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Find The Pain
In content marketing it’s a good idea to consider your customer’s stated needs when creating a campaign. You may decide things like color, size and shape, and how your product works. However, by just...
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How to Create a Book from Blog Posts
I’ve been blogging for over 7 years now, and during that time I’ve written hundreds of blog posts on a variety of subjects. Many of my blogger friends have suggested that I compile a non-fiction book...
View ArticleClik here to view.
Setting Up a Book Launch
Over the last month, I’ve been privileged to be a part of Michael Hyatt’s launch team for his new book, Platform. Through this experience, I have seen the need to plan way ahead when writing a book. If...
View ArticleClik here to view.
10 Great Blog Headlines That Click!
I can honestly say that nothing endears me to a blog or website like a great headline. You can have the best content, but if the title doesn’t draw me in, I’ll never see it. Here are some of my recent...
View ArticleClik here to view.
Marketing Tips From a Guy With a Sign
I went to the Fashion Valley Mall in Mission Valley (San Diego) yesterday to go to the new Microsoft Store to check out the new Surface Tablet and Windows 8. As I got off the freeway and headed into...
View ArticleClik here to view.
The Five R’s
I attended a direct marketing seminar yesterday hosted by the Modern Postcard Company in Carlsbad, CA. During the presentation one of the speakers listed out a marketing mantra that really resonated...
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