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How to Create a Book from Blog Posts
I’ve been blogging for over 7 years now, and during that time I’ve written hundreds of blog posts on a variety of subjects. Many of my blogger friends have suggested that I compile a non-fiction book...
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Setting Up a Book Launch
Over the last month, I’ve been privileged to be a part of Michael Hyatt’s launch team for his new book, Platform. Through this experience, I have seen the need to plan way ahead when writing a book. If...
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10 Great Blog Headlines That Click!
I can honestly say that nothing endears me to a blog or website like a great headline. You can have the best content, but if the title doesn’t draw me in, I’ll never see it. Here are some of my recent...
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Marketing Tips From a Guy With a Sign
I went to the Fashion Valley Mall in Mission Valley (San Diego) yesterday to go to the new Microsoft Store to check out the new Surface Tablet and Windows 8. As I got off the freeway and headed into...
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The Five R’s
I attended a direct marketing seminar yesterday hosted by the Modern Postcard Company in Carlsbad, CA. During the presentation one of the speakers listed out a marketing mantra that really resonated...
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Build Your Business Presence With In-Depth Articles
The business climate today has become so competitive that it’s truly hard to differentiate yourself from the herd. Everyone is using the web and social media to reach out to potential customers– your...
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Be an Authority, Not an Expert
Over the past few weeks, the kind folks over at Copyblogger were running an essay contest. The rules were simple, in 250 words or less you needed to answer this simple question: Why is Online Authority...
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Designing the Best Fortune Cookie for You
I just finished a fascinating book by Bernadette Jiwa, entitled the Fortune Cookie Principle. In this powerful little tome, the author suggests that in marketing, “It’s not how good you are. It’s how...
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Find The Pain
In content marketing it’s a good idea to consider your customer’s stated needs when creating a campaign. You may decide things like color, size and shape, and how your product works. However, by just...
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Creating a Mini One-Sheet
A few weeks ago, a friend of mine from Toastmasters invited me to a local small business group mixer. The meeting was to be held at a small wine bar in town, and would be a great way to meet fellow...
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